The biggest shopping day of the year is once again upon us. Welcome to Black Friday. Why is it so popular? Who cares? How did it start? Doesn’t matter. I’m sure all you want to know is how to maximize your money while getting all the things on your wish list. We are here to help you make that happen.


The worst thing you can do is just show up at a store on Black Friday and walk the aisles looking for something that strikes your fancy. You need a game plan. Research exactly what you’re looking for. Which stores are you going to hit, in which order, for what specifically? Not only will this save you from spending money willy-nilly, but it will also help you navigate the ridiculous crowds you’re sure to encounter.

How Bad Do You Want It

Black “Friday” starts earlier and earlier every year. The past few years, sales have started Thanksgiving night. Give it a few years and people will be standing in line on Wednesday (some stores have Wednesday deals this year). The unfortunate truth is that the early bird really does get the worm. If there’s something you really want, it may be worth cutting into your Thanksgiving festivities to go after.

Don’t Get Fooled

It’s a common sales tactic to offer deep savings on things people don’t really want just to get them in the door. They figure that once you’re there, you’ll buy something just so you didn’t waste the trip. Usually, they are right. But, that’s a rookie mistake. If you stick to the ‘prepare’ advice, you shouldn’t have to worry about this. However, if the thing you want isn’t on sale, don’t just get it because you’re there. Believe it or not, but they have ‘After Black Friday’ sales now. I know, it’s ridiculous.

Go with Friends

Not much to this one. It’s just more fun.

Make the Trip

If you live in a major city or otherwise densely populated area, it might be a good idea to make a trip to a less densely populated area. That way, you don’t have to worry about running into so many people. You never know who you’re going to meet on Black Friday. Not all of them are going to be polite. Either way, they are the competition and should be treated as such. The fewer of them you have to deal with, the better.

Check Apps for Rewards

Just about every major store has an app these days. In order to entice people into downloading them, most of them offer special bonuses when you sign up. If you can add these savings to the regular Black Friday savings, you could make out like a bandit.

Skip It Altogether

This may seem like weird advice after everything else. But frankly, you can get most of the same deals online from the comfort of your own home. Advertisers may have turned the term “Doorbusters” into a kitschy sales term, but there are videos out there of mobs literally busting doors to get to sales on Black Friday. Seriously, it can actually be dangerous. I’m not trying to dissuade you or anything. But if you can find it online, maybe just get it online.